You may already dedicate some of your business budget to reaching new customers, such as placing ads in local papers or buying spots on the radio or television. One advantage to an online store is that you can reach more customers than would ever be able to simply walk through your doors.
An online shop removes the blockades of travel, parking and getting lost en route that can drive some customers away. While you can certainly continue to market to your local client base, online you have the option to catering your customers of your product or service that are available divisionally — or even islands — away.
There are challenges which can be mitigated through well planned logistic support. Shipping, wait a customer may have until his order reaches his door.